The famous quote “Those who fail to learn from history are doomed to repeat it” seems appropriate when describing the pharmaceutical industry, at least according to our track record over the last few decades. It often feels like Groundhog Day, and we are Bill Murray hitting the alarm clock before realizing “Oh, here we go again!”
With Valentine’s Day on the horizon, we at Medidata are getting extra lovey-dovey over something near and dear to our hearts: science! We’re partnering with Scrip on a Valentine’s Day-themed social campaign on why science rocks our world. The goal of the #WhyILoveScience campaign is to highlight innovation in healthcare, those who are making it possible, and the importance of their work to patients and caregivers all over the world.