With Valentine’s Day on the horizon, we at Medidata are getting extra lovey-dovey over something near and dear to our hearts: science! We’re partnering with Scrip on a Valentine’s Day-themed social campaign on why science rocks our world. The goal of the #WhyILoveScience campaign is to highlight innovation in healthcare, those who are making it possible, and the importance of their work to patients and caregivers all over the world.
Cancer drug development has shifted in recent years as traditional chemotherapies give way to targeted therapies and therapeutic antibodies.
We'll discuss the challenges, opportunities and value that a patient-centric model presents for drug development.